As the OOH landscape continues to evolve, Campaign’s Breakfast Briefing panel, “Out-of-Home 2026 – Built for Impact,” provided a platform for exploring the strategies that will define its future. Walid Yared, CMO of Choueiri Group moderated the session and guided a dynamic conversation on what it takes for advertisers to stand out, break through the noise, and create meaningful differentiation in today’s highly competitive environment. The discussion highlighted emerging trends, shifting audience expectations, and innovative approaches that are shaping impactful OOH experiences—reinforcing our ongoing commitment to driving the industry forward.