On April 29, 2026, Choueiri Group hosted the inaugural ABG CMO Forum at its Dubai headquarters, bringing together around 60 to 70 of the region’s most senior marketing leaders for a day of strategic dialogue under the theme “Leading Through Uncertainty.” Organised by the Advertising Business Group, the invite‑only forum convened CMOs, Marketing Directors, and industry leaders for keynote sessions, closed‑door roundtables, and peer exchanges.

The forum opened with a keynote address by our CEO, Pierre Choueiri, who reflected on leadership in uncertain times, emphasizing that it is defined not by having all the answers, but by focus, adaptability, and decisive action. He addressed the growing role of AI in marketing while reaffirming the enduring value of human judgment, alongside our strong belief in the resilience and long‑term potential of the UAE and this region.

Contributions from distinguished speakers, including Boutros Boutros of Emirates Group, Olfa Messaoudi of L’Oréal, and insights from Ipsos, enriched the discussions and offered diverse perspectives. The event marked a proud milestone for Choueiri Group and underscored the trust and position we continue to hold within the regional media and marketing community.