At Choueiri Group, our love for media drives everything we do.

Whether you are an advertiser looking to engage your audiences or a media company seeking to amplify your voice, we are the right partner for you.

Rooted in our deep understanding of the region and our passion for innovation, over the past 50 years, we have found new ways to empower brands to resonate with the market. While our industry continues to evolve, we will continue to adapt alongside it.  

With our diverse portfolio of over 50 media companies across television, radio, print, OOH, digital and cinema, and our best-in-class data, tech, and content capabilities, we can help your brand deliver results at scale and across platforms.

We believe in what we do and the power of collaboration. 

As a progressive, forward-thinking, and family-owned business, the foundation of our continuous success lies not only in the strategic partnerships we have built over the years but in our highly dedicated and passion-driven professional teams.

Together, let’s help you achieve your goals.  

Rooted in a passion for innovation, our mission lies in driving the growth of our industry by unlocking unprecedented value and opportunities for media companies and advertisers alike. Through effective representation and strategic guidance, we help media companies reach profitable and sustainable growth, anchored in their unique content offering and positioning.

As for brands, we empower them to reach, engage, and resonate with their audiences, delivering results at scale and across platforms. With a rich and diverse portfolio of media channels coupled with the best-in-class data, tech, and content capabilities, we serve as brands’ one-stop shop for marketing solutions.

Above all, we aspire to bring out the best in our clients, people, and media partners, and it is our commitment to their success that holds the key to our own future development.

Our core values have defined our company from its inception and lie at the heart of everything we do. As we reinvent ourselves, they continue to represent not only what we believe in but who we aspire to be. 

INNOVATION 
Thinking outside of the box is part of our DNA. As the industry we have helped build evolves, we constantly challenge ourselves to raise the bar and grow alongside it. 

TRUST 
Trust and transparency serve as the foundation of our business relationships and have been key to our enduring success. Every action we take is infused with honesty, genuine care, and the promise of value.   

COLLABORATION 
Whether within our organization or with our partners, we deliver success by building purposeful relationships rooted in a strong sense of family and a shared love for media. 

LEADERSHIP 
The fastest way to achieve success is by enabling the success of others. We build and empower our talent, knowing that as each individual grows, so does our organization.   

REGIONAL IMPACT
Full of rich and diverse communities, the Arab World holds immense potential. With a deep understanding, respect, and support for our region, we strive to meet people where they are, creating value where it is wanted.

Since its inception in 1970, Choueiri Group has set out to transform the media and advertising industry in the Middle East, serving as the unremitting voice of the region’s independent media companies. 

Antoine Choueiri, our founder, was a progressive pioneer who believed in the immense potential of the industry. Over the past 50 years, we have continuously channeled innovation and resources towards the growth and development of the sector at large, reinforcing the foundations he once laid. As the industry has evolved, so have we, expanding from a single market and medium, to seven geographies and over 50 media companies across television, radio, print, OOH, digital, and cinema. Today, equipped with our diverse portfolio and extensive reach, we strive to shine a constant light on the region, investing in its talent and contributing to its development.  

Our story is one of enduring passion for media, and it is only alongside our people and partners that we can continue to write this story, proudly shaping the industry and honoring our founder’s legacy.  

It started with one man, his vision, and drive to create value every day. To some a media mogul, to others a father, husband, and a friend, Antoine Choueiri laid the foundation for and guided Choueiri Group and the MENA media industry over the course of forty years. 

In 1970, he founded Lebanon’s first media representation company, Regie Générale de Presse. Building on the business’ success, he established operations in Europe and the Gulf region. The 1980’s were marked by the company’s ever-expanding geographical footprint and a richer portfolio of mediums represented: from OOH in KSA and Kuwait to television in Lebanon and the UAE. Under Antoine Choueiri’s helm, Choueiri Group became the preferred and trusted partner of many leading media companies across the Gulf, Levant, and North Africa, and over the span of two decades, the region witnessed an era of growth. 

From the first deal he inked, he believed in win-win situations, striving to generate the best outcome for all stakeholders involved. He was an enabler, one of businesses, but especially one of people. Throughout his career, he created opportunities and empowered many, whose ambitions and work in turn helped the industry prosper and grow. While he is no longer with us, the way he approached the world continues to inspire and guide our work every day.