Choueiri Group

NEWS

What’s New at Choueiri Group?

On October 21, the DMS team joined our partner Pinterest at Athar Festival, Saudi Arabia's leading festival of creativity.

Held in Riyadh, the festival brought together marketers, agencies, and media professionals from across the region to exchange ideas and explore the trends shaping the future of the industry.

Pinterest's booth quickly became one of the most visited spots at the festival, due to its unique Pinterest-inspired Charm Bar activation that encouraged guests to create their own custom brooches.

The highlight of the week included Bill Watkins' keynote - Pinterest' Chief Revenue Officer - which was a full house as he explored how brands can turn consumer indecision into opportunity.

The success of this activation was a true team effort, uniting the Pinterest global team flying in from HQ with our DMS team in KSA and UAE.

other news

Snapchat x DMS Advertiser Summit Oman: A Full House & Forward Momentum

Feb 10th, Full house in Muscat for our first-ever Snapchat x DMS Advertiser Summit in Oman.We brought together top advertisers, agencies, and marketeers for a sharp conversation around performance, creativity, and growth.

CHOUEIRI GROUP HOSTS THE ABG CMO FORUM IN DUBAI

On April 29, 2026, Choueiri Group hosted the inaugural ABG CMO Forum at its Dubai headquarters, bringing together around 60 to 70 of the region’s most senior marketing leaders for a day of strategic dialogue under the theme “Leading Through Uncertainty.”

Choueiri Group Supporting Sporting Excellence at the Open Masters Games Abu Dhabi 2026

The Open Masters Games Abu Dhabi 2026 mark a significant moment for sport in the region, bringing together athletes from around the world in a celebration of passion, perseverance, and community spirit.

SHAPING THE FUTURE OF OOH WITH CAMPAIGN’S BREAKFAST BRIEFING HIGHLIGHTS

As the OOH landscape continues to evolve, Campaign’s Breakfast Briefing panel, “Out-of-Home 2026 – Built for Impact,” provided a platform for exploring the strategies that will define its future.

Choueiri Group designated as Official Media Partner of OMGAD26 during “Walk to Mars” Ceremony Launch in Abu Dhabi

On November 10, our Chairman and CEO, Pierre Choueiri, attended the OMGAD26 - Walk to Mars Launch and Partnership signing.

PIERRE CHOUEIRI RECEIVES SPECIAL TAKREEM DISTINCTION AWARD

We are proud to share that Pierre Choueiri, Chairman and CEO of Choueiri Group, has been honored with the Special Takreem Distinction at the Takreem Foundation’s 2025 Spring Gala, held at the Godolphin Ballroom, Jumeirah Emirates Towers in Dubai.

CG 2025 WELLNESS DAY – LEVELING UP FOR BETTER HEALTH & WELLBEING

In an ongoing commitment to employee health and holistic wellbeing, CG hosted its second annual Wellness Day on Thursday, May 29th, at the rooftop of the CG Building.

DMS DAY RIYADH 2025 UNITES SAUDI ARABIA’S MEDIA AND ADVERTISING LEADERS

DMS DAY RIYADH 2025 gathered Saudi Arabia’s top media professionals, agency leaders, marketers, and advertisers for a high-impact day of insights and strategic networking. Held on April 22, 2025, the second edition of the event took place at the Hyatt Regency Riyadh Olaya and brought together DMS’s key publisher partners including: Pinterest, Anghami, InMotion, Noon Ads, IQIYI, and Footballco.

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