Arabian Outdoor Feature as Gold Sponsors of Campaign’s “Out-of-Home 2024” Breakfast Briefing

On November 10th, Campaign successfully hosted the 5th instalment of its Breakfast Briefing series titled “Out of Home 2024 – Go Big or Go Home” at the Grand Plaza Movenpick, Media City, Dubai.

Choueiri Group’s Arabian Outdoor featured prominently amongst the event’s “Gold Sponsors”, as expert speakers and panelists took to the stage to deliver insightful views, taking participants on a deep dive into the Out-of-Home industry’s foreseeable future.

Topics discussed at the event included how digitalisation is affecting all aspects of Outdoor Advertising from measurement to creativity, along with data, metrics, and transparency. The agenda also examined the creative side of OOH and new trends within digital OOH, along with the rise of fake OOH campaigns.

The successful event welcomed a broad spectrum of advertisers and advertising industry professionals, who were treated to a vibrant morning of debates, insights, networking, and breakfast.

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