Arabian Outdoor Feature as Gold Sponsors of Campaign’s “Out-of-Home 2024” Breakfast Briefing
On November 10th, Campaign successfully hosted the 5th instalment of its Breakfast Briefing series titled “Out of Home 2024 – Go Big or Go Home” at the Grand Plaza Movenpick, Media City, Dubai.
Choueiri Group’s Arabian Outdoor featured prominently amongst the event’s “Gold Sponsors”, as expert speakers and panelists took to the stage to deliver insightful views, taking participants on a deep dive into the Out-of-Home industry’s foreseeable future.
Topics discussed at the event included how digitalisation is affecting all aspects of Outdoor Advertising from measurement to creativity, along with data, metrics, and transparency. The agenda also examined the creative side of OOH and new trends within digital OOH, along with the rise of fake OOH campaigns.
The successful event welcomed a broad spectrum of advertisers and advertising industry professionals, who were treated to a vibrant morning of debates, insights, networking, and breakfast.
Let's Get Loud - DMS and Audiomob Sunset Event
On Thursday, Feb 15, DMS hosted a sunset panel event to dive into the growth and benefits of audio advertising with its partners Audiomob and Anghami.
On Friday, Dec 15, the Group hosted a fun-filled afternoon at its headquarters in Dubai and welcomed all staff and team members to join into the festive season’s spirit of joyful togetherness and enjoyment.
COMING SOON TO DUBAI TV - GLOBAL HIT REALITY-TV SHOW “SHARK TANK DUBAI”
With Dubai serving as the region’s foremost ecosystem for the entrepreneurial spirit in action, Dubai TV has announced that it will shortly be launching the Arabic adaptation of the globally acclaimed Reality-TV entertainment format “Shark Tank”.
Pierre Choueiri outlines key challenges facing Arab media at the recently held Global Media Congress.
On the second day of the recently held Global Media Congress in Abu Dhabi, Choueiri Group’s Chairman and CEO, Pierre Choueiri, was interviewed during an insightful fireside chat with Lenah Hasaballah, Editor CNN Business Arabic (U.A.E.)