As the region experiences a surge in economic expansion across various industries including technology, finance, tourism, and retail, the need for detailed and practical market research is on the rise. Within this context, InsightLab ME has been launched to address this exact demand.

Harnessing unrivalled local knowledge and employing sophisticated research techniques, InsightLab ME aims to furnish businesses with the precise data and insights essential for making strategic choices, fostering thriving innovation, and attaining enduring success in the GCC market. Extending a comprehensive range of research solutions covering everything from sampling to comprehensive projects, beginning with the initial study design to the delivery of final reports, all of InsightLab ME’s services benefit from its unique and inherent strengths, which include agility, flexibility, and premium quality. In addition, the Company’s solutions are entirely customizable to suit the most discerning preferences and precise business needs of their clients.

As part of their portfolio, InsightLab ME also manages a Consumer Panel in KSA under the name of “Arab Views”, which will shortly be extended to the UAE in 2024. Additionally, the Company has the capacity to cover the entire MENA region through its network of partners, ensuring broad and effective market coverage.

other news
PIERRE CHOUEIRI RECEIVES SPECIAL TAKREEM DISTINCTION AWARD
We are proud to share that Pierre Choueiri, Chairman and CEO of Choueiri Group, has been honored with the Special Takreem Distinction at the Takreem Foundation’s 2025 Spring Gala, held at the Godolphin Ballroom, Jumeirah Emirates Towers in Dubai.
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CG 2025 WELLNESS DAY – LEVELING UP FOR BETTER HEALTH & WELLBEING
In an ongoing commitment to employee health and holistic wellbeing, CG hosted its second annual Wellness Day on Thursday, May 29th, at the rooftop of the CG Building.
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DMS DAY RIYADH 2025 UNITES SAUDI ARABIA’S MEDIA AND ADVERTISING LEADERS
DMS DAY RIYADH 2025 gathered Saudi Arabia’s top media professionals, agency leaders, marketers, and advertisers for a high-impact day of insights and strategic networking. Held on April 22, 2025, the second edition of the event took place at the Hyatt Regency Riyadh Olaya and brought together DMS’s key publisher partners including: Pinterest, Anghami, InMotion, Noon Ads, IQIYI, and Footballco.
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INDIVISA Platform Launch at CG Building Rooftop
Thursday, 10th of April, we had the pleasure of hosting the official launch of INDIVISA – Footballco’s new platform dedicated to women’s football in Saudi Arabia and the Middle East.
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DMS DAY CAIRO 2025 Brings Industry Leaders Together in Egypt
Cairo, Egypt – February 17, 2025 – DMS DAY CAIRO 2025 brought together Egypt’s top media agencies, CMOs, marketing directors, and leading brands for a day of insights, innovation, and industry collaboration. The event marked a major milestone in Egypt’s digital advertising landscape, featuring expert speakers from Snapchat, Anghami, Pinterest, InMotion, and DMS with representatives from across the world.
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CG 2024 Wellness Day - Levelling-up to promote better health & wellbeing
On Thursday, September 26th, CG Wellness Day was hosted on the rooftop of the CG Building, with the aim of prioritizing health in a fun-filled manner, while ensuring the holistic wellbeing of all staff members.
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DMS hosts Pinterest Advertiser Summit
On Tuesday, September 17th, Pinterest, in partnership with DMS, hosted the Pinterest Advertiser Summit at the Jumeirah Beach Hotel Convention Centre.
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DMS & Pinterest Teams get together for a fun-filled desert adventure
On Monday, September 16th, the DMS and Pinterest teams got together at Bab Al Shams for an afternoon desert experience filled with fun and excitement.
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