Choueiri Group

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Choueiri Group’s Mathieu Yarak Features as a Panelist at Vibe Martech Fest 2023.

Held in Dubai from September 13th to 14th at the Address Dubai Marina, the 5th edition of Vibe Martech Fest (VMF) 1 one of the most prestigious summits on Martech and Adtech worldwide - brought together the brightest minds in global marketing, thought leaders, and visionaries credited with shaping the industry's future.

Representing Choueiri Group and its cutting edge Data & Analytics Department, Mathieu Yarak featured prominently as a Panelist on the first day. He participated in a vibrant discussion titled “Cookieless Chronicles: Shifting to a First-party Data Strategy”, which explored the crucial topic of how privacy is being prioritized and brands are redefining business processes to focus on first-party data instead of using third-party cookies. This session delved into optimizing data collection practices, and providing easy opt-out options to build trust without compromising on effective marketing strategies.

Mathieu was also interviewed for the upcoming edition of The event’s associated publication “Martechvibe”.

other news

PIERRE CHOUEIRI RECEIVES SPECIAL TAKREEM DISTINCTION AWARD

We are proud to share that Pierre Choueiri, Chairman and CEO of Choueiri Group, has been honored with the Special Takreem Distinction at the Takreem Foundation’s 2025 Spring Gala, held at the Godolphin Ballroom, Jumeirah Emirates Towers in Dubai.

CG 2025 WELLNESS DAY – LEVELING UP FOR BETTER HEALTH & WELLBEING

In an ongoing commitment to employee health and holistic wellbeing, CG hosted its second annual Wellness Day on Thursday, May 29th, at the rooftop of the CG Building.

DMS DAY RIYADH 2025 UNITES SAUDI ARABIA’S MEDIA AND ADVERTISING LEADERS

DMS DAY RIYADH 2025 gathered Saudi Arabia’s top media professionals, agency leaders, marketers, and advertisers for a high-impact day of insights and strategic networking. Held on April 22, 2025, the second edition of the event took place at the Hyatt Regency Riyadh Olaya and brought together DMS’s key publisher partners including: Pinterest, Anghami, InMotion, Noon Ads, IQIYI, and Footballco.

INDIVISA Platform Launch at CG Building Rooftop

Thursday, 10th of April, we had the pleasure of hosting the official launch of INDIVISA – Footballco’s new platform dedicated to women’s football in Saudi Arabia and the Middle East.

DMS DAY CAIRO 2025 Brings Industry Leaders Together in Egypt

Cairo, Egypt – February 17, 2025 – DMS DAY CAIRO 2025 brought together Egypt’s top media agencies, CMOs, marketing directors, and leading brands for a day of insights, innovation, and industry collaboration. The event marked a major milestone in Egypt’s digital advertising landscape, featuring expert speakers from Snapchat, Anghami, Pinterest, InMotion, and DMS with representatives from across the world.

CG 2024 Wellness Day - Levelling-up to promote better health & wellbeing

On Thursday, September 26th, CG Wellness Day was hosted on the rooftop of the CG Building, with the aim of prioritizing health in a fun-filled manner, while ensuring the holistic wellbeing of all staff members.

DMS hosts Pinterest Advertiser Summit

On Tuesday, September 17th, Pinterest, in partnership with DMS, hosted the Pinterest Advertiser Summit at the Jumeirah Beach Hotel Convention Centre.

DMS & Pinterest Teams get together for a fun-filled desert adventure

On Monday, September 16th, the DMS and Pinterest teams got together at Bab Al Shams for an afternoon desert experience filled with fun and excitement.

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