research
Football 2022
Football is one of the most popular sports in the MENA region.
research
TRAVEL RESEARCH - DISRUPTION AND THE JOURNEY AHEAD
With Covid related travel restrictions easing-up around the Globe,Arab travelers are once again taking to the skies to explore their dreams, aspirations and newfound destinations.
research
EURO 2020 MAKES A COMEBACK
Our study revealed a football fans wheel which is divided into different fan segments or cohorts based on behavior and levels of engagement in football.
white paper
LEVERAGING DIGITAL AUDIO FOR MARKETERS IN MENA - WARC X CG WHITE PAPER
Converting passive listeners to active listeners might sound simple, but the challenge is striking the right note.
case study
PANADOL X DMS VIDEO
The Objective
Panadol wanted to increase brand awareness and drive consideration with the right target audience for Panadol Migraine.
case study
MAWDOO3 GROUP HOSTS ALPHA PLUS’ #LOVEYOURSKIN NATIVE CAMPAIGN
As a proud Saudi skincare brand, Alpha Plus’ mission is to help Saudi women fall in love with their flaws, whatever their skin conditions may be (hyperpigmentation, discoloration, or ageing spots).
research
BACK TO SCHOOL ON ANGHAMI
Approaching the "Return to Normal"
case study
GALAXY DATES - ANGHAMI
Launching a new product can bring about many questions.
