On October 26th, MediaDome and MIQ hosted an insightful workshop and networking event focused on exploring the future of programmatic.

With programmatic continuing to shape the media and advertising landscape, the event which commenced at 4:30 pm, witnessed an exciting late afternoon of round table discussions centered on key topics, including how programmatic measurement is swiftly moving towards upper funnel metrics like attention and how TV will soon become just another programmatic screen. The discussions also took a deeper look at the role of creative, testing and how DCO continues to be paramount for brands

With a sizable turnout at the Choueiri Group Building rooftop comprising of agency and client side media and advertising professionals all coming together to participate, the event proved to be a success. By 6 pm the guests were treated to an evening of networking, complete with canapés and live cooking stations.