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Ramadan Edition: Consumer Behaviour Report - KSA & UAE

May 18, 2020

Ramadan Edition: Consumer Behaviour Report - KSA & UAE

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The Impact of News Consumption in UAE

May 17, 2020

The Impact of News Consumption in UAE

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Cross Generation Impact during COVID-19

May 11, 2020

With the COVID-19 outbreak continuing to impact all facets of our lives, consumers are not only settling into staying-indoors to practice social isolation, but have also been adopting new media consumption and online purchasing habits. Powered by Choueiri Group’s Data Team, our latest piece of research takes a closer look at the most definitive emerging trends, focused on the three most vital consumer age groups (Generations) across KSA. These insightful findings are aimed at enabling regional brands to gain a better understanding of their audiences during these challenging times.

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MBC GROUP’S RAMADAN 2020…AND THE STORY KEEPS GETTING BETTER

May 07, 2020

Following up on the update posted at the beginning of Ramadan, we are very pleased to share that the latest research figures spanning the first 10 days of the Holy Month show that MBC Group’s #STAY_AT_HOME operation is still continuing to chart a remarkable, ongoing growth trajectory. With higher numbers being registered across all performance fronts (TRPs, Ratings, Time Spent, Users and Plays) on both MBC Group’s TV Channels as well as its VOD platform, the region’s leading broadcaster has set an all-new benchmark for high-impact advertising.

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MBC GROUP'S RAMADAN 2020 - A Superlative Record-Setting Season

April 30, 2020

As forecasted earlier, the surges in TV and VOD viewership due to the Covid-19 #STAY_AT_HOME situation have resulted in the region’s leading broadcasters achieving record performance figures. We are therefore very pleased to share the latest infographic for the first week of the Holy Month which shows significant and ongoing increases in the time spent on MBC Group’s flagship TV Channels, as well as major boosts on the number of Shahid.net users and plays. (Vs. Ramadan 2019). For advertisers seeking impact, don’t miss out on this unmissable opportunity to become a part of MBC GROUP’s “Ramadan 2020” success story.

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RAMADAN 2020 – RAISING THE BAR LIKE NEVER BEFORE; SHAHID MORE THAN DOUBLING ITS PLAYS IN MENA

April 27, 2020

Viewing the latest research data covering the beginning of the holy month, we are very pleased to share a new infographic which shows how the unprecedented increase in VOD viewership due to the Covid-19 #Stay_at_home situation has resulted in a record-breaking Ramadan 2020 performance for MBC Group’s Shahid.net. Registering significant surges in both “Users” and “Plays” (Vs. Ramadan 2019), there has never been a more opportune time for regional brands to become a part of MBC Group’s “Ramadan 2020” success story.

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Debugging TV Myths During Ramadan - Our Report

April 26, 2020

For effective advertising during Ramadan, we have debugged the top ‘TV myths’ to help change your perspective when it comes to TV planning

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MBC Group – HOT ON THE HEELS OF COVID-19 TV CONSUMPTION INCREASE, RAMADAN IS TRENDING TO BE THE BIGGEST EVER

April 23, 2020

Ramadan has always been the month which delivers the greatest impact to brands and TV advertisers across the Arab world. With the Holy Month just around the corner, MBC Group’s Covid-19 induced #STAY_AT_HOME initiative is anticipating record-breaking TV and VOD viewership figures during the upcoming Ramadan 2020 season. For the highest-impact advertising opportunities, look no further than Ramadan with MBC Group. To learn more please visit https://commercial.mbc.net/ramadan

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Covid-19: Consumer Behaviour Research Insights – KSA

April 21, 2020

In under a month’s time, the COVID-19 outbreak has swiftly taken over to transform how millions of Saudi residents live out their daily routines. Powered by Choueiri Group’s Data Team, our latest report presents insightful findings into how the pandemic is impacting Arab consumers’ purchasing behavior and how the new ‘indoor living’ lifestyle is affecting their consumption of media. The survey was conducted over 2 waves, in order to track significant changes amidst the evolving COVID-19 backdrop.

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MBC GROUP’ - “SERIES” genre emerging as a real winner during the Coronavirus Outbreak

April 16, 2020

With MBC Group’s #STAY_AT_HOME operation continuing to gain momentum amidst the current pandemic, the region’s leading broadcaster has identified the “Series” genre to be a clear favorite with its growing audience base. This success reflects on MBC Group’s long-standing commitment to delivering highly-innovative, premium entertainment programming, primed to meet the expectations of Arab audiences and regional advertisers alike.

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