At a time when regional audiences are staying home more than ever before to support lockdown and self-isolation drives, MBC Group (The region’s leading broadcasters) have reported a significant surge in their overall performance, as well as their individual channels. Insightful data findings from MBC Group indicate that behavioral changes have resulted in greater consumption of premium television content and entertainment. These are being shared to enable our advertising partners to reinforce and adapt their TV media investments and plans, while encouraging them to uplift their TV advertising initiatives in order to remain top-of-mind and to boost performance as well.