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RAMADAN 2020 – RAISING THE BAR LIKE NEVER BEFORE; SHAHID MORE THAN DOUBLING ITS PLAYS IN MENA

April 27, 2020

Viewing the latest research data covering the beginning of the holy month, we are very pleased to share a new infographic which shows how the unprecedented increase in VOD viewership due to the Covid-19 #Stay_at_home situation has resulted in a record-breaking Ramadan 2020 performance for MBC Group’s Shahid.net. Registering significant surges in both “Users” and “Plays” (Vs. Ramadan 2019), there has never been a more opportune time for regional brands to become a part of MBC Group’s “Ramadan 2020” success story.

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Debugging TV Myths During Ramadan - Our Report

April 26, 2020

For effective advertising during Ramadan, we have debugged the top ‘TV myths’ to help change your perspective when it comes to TV planning

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MBC Group – HOT ON THE HEELS OF COVID-19 TV CONSUMPTION INCREASE, RAMADAN IS TRENDING TO BE THE BIGGEST EVER

April 23, 2020

Ramadan has always been the month which delivers the greatest impact to brands and TV advertisers across the Arab world. With the Holy Month just around the corner, MBC Group’s Covid-19 induced #STAY_AT_HOME initiative is anticipating record-breaking TV and VOD viewership figures during the upcoming Ramadan 2020 season. For the highest-impact advertising opportunities, look no further than Ramadan with MBC Group. To learn more please visit https://commercial.mbc.net/ramadan

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Covid-19: Consumer Behaviour Research Insights – KSA

April 21, 2020

In under a month’s time, the COVID-19 outbreak has swiftly taken over to transform how millions of Saudi residents live out their daily routines. Powered by Choueiri Group’s Data Team, our latest report presents insightful findings into how the pandemic is impacting Arab consumers’ purchasing behavior and how the new ‘indoor living’ lifestyle is affecting their consumption of media. The survey was conducted over 2 waves, in order to track significant changes amidst the evolving COVID-19 backdrop.

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MBC GROUP’ - “SERIES” genre emerging as a real winner during the Coronavirus Outbreak

April 16, 2020

With MBC Group’s #STAY_AT_HOME operation continuing to gain momentum amidst the current pandemic, the region’s leading broadcaster has identified the “Series” genre to be a clear favorite with its growing audience base. This success reflects on MBC Group’s long-standing commitment to delivering highly-innovative, premium entertainment programming, primed to meet the expectations of Arab audiences and regional advertisers alike.

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MBC Group – TUNING INTO ANOTHER WEEK OF THE ULTIMATE IN TV ENTERTAINMENT

April 15, 2020

In closely monitoring the evolution of the Covid-19 situation and its precise and ongoing impact on TV Advertising, we are very pleased to share with you the latest infographic covering the most updated weekly data findings (For the period spanning March 29-April 4). Gaining the lion’s share of Arab viewer’s attention, we can once again see that the region’s leading broadcaster is truly the indisputable destination for television entertainment in the Kingdom. As always, thank you for your support and please continue to stay safe.

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Television – At the Core of Entertaining Arabs in Saudi Arabia & UAE

April 13, 2020

In this fifth installment of our series on the unprecedented Covid-19 situation and its impact on TV Advertising, we examine data findings from Saudi Arabia & UAE complied over the last 2 weeks of March compared to the same period in February 2020. These depict how TV viewership for Arab audiences, as well as the time spent on TV entertainment consumption have significantly increased across both Dubai TV and Dubai ONE

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MBC Group – The Destination for Entertainment Content Amongst Arabs in the UAE

April 12, 2020

In this fifth installment of our series on the unprecedented Covid-19 situation and its impact on TV Advertising, we examine data findings from the UAE complied over the last 2 weeks of March compared to the same period in February 2020. These depict how the ever-increasing appetite for MBC Groups’ entertainment content across all of its channels, has led to substantial increases in both the broadcaster’s Reach and Share of Audience figures during the period under review.

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Further growth in TV and VOD viewership as MBC Group’s #STAY_AT_HOME operation continues

April 09, 2020

Launched at the onset of the Covid-19 situation, MBC Group’s #STAY_AT_HOME operation continues to chart new levels of growth, providing the ultimate in entertainment and informative content, with an aim of increasing the amount of people glued to their screens at home and keeping them there for longer periods of time. For the week ending April 4th, the region’s leading broadcasters have once again registered remarkable increases in “time spent” across all of their TV channels and VOD platform.

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MBC Group – An indispensable companion during hard times

April 05, 2020

In this third installment of our series on the unprecedented Covid-19 situation and its impact on TV Advertising, we take a closer look at data findings which illustrate how MBC Group has firmly established itself as a trusted companion to Saudi audiences seeking premium entertainment during these testing times.

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