MBC Group’s #STAY_AT_HOME operation registers significant growth

April 02, 2020

At the onset of the unprecedented Covid-19 situation, MBC Group launched this operation during March, with the aim of providing the ultimate in entertainment and informative content, luring people-in to stay glued to their screens at home. After three weeks, the region’s leading broadcasters have witnessed unprecedented growth levels in “time spent on TV”, across all of their TV channels and VOD. The period spanning March 22-28 registered the highest increase since the “Stay at Home “operation was launched.


The Impact of Covid-19 on TV Content Consumption in KSA

April 01, 2020

In this second installment of our series on the unprecedented Covid-19 situation and its impact on TV Advertising, we take a closer look at data findings focused on VOD and TV Content Consumption behaviors in KSA.


The unprecedented Covid-19 situation and its impact on TV advertising

March 30, 2020

At a time when regional audiences are staying home more than ever before to support lockdown and self-isolation drives, MBC Group (The region’s leading broadcasters) have reported a significant surge in their overall performance, as well as their individual channels. Insightful data findings from MBC Group indicate that behavioral changes have resulted in greater consumption of premium television content and entertainment. These are being shared to enable our advertising partners to reinforce and adapt their TV media investments and plans, while encouraging them to uplift their TV advertising initiatives in order to remain top-of-mind and to boost performance as well.


DMI and MEMS host the official launch of Dubai TV’s “Astronauts”

April 01, 2019

Dubai, UAE: April 2, 2019 On April 1st, DMI and MEMS co-hosted an exclusive launch event for Dubai TV’s latest Reality-TV show “ASTRONAUTS”.


Choueiri Group serve as “Title Sponsors” of the Dubai Corporate Games for the 12th consecutive year

March 16, 2019

March 17, 2019 The 14th edition of Dubai Corporate Games was held over the weekend of March 15-16, with the majority of sporting competitions hosted at the annual event’s main venue - The American University in Dubai.


Choueiri Group builds upon its lengthy association with the Dubai Lynx Festival for the 12th consecutive year

March 14, 2019

March 14, 2019 Having served as the primary sponsors of the Dubai Lynx Festival now for 12 consecutive years, Choueiri Group featured as Co-Sponsors of the Festival this year, in addition to being the partners for the Grand Prix for Good category. Arabian Outdoor also featured by sponsoring the Outdoor category, while DMS sponsored both the Mobile and Digital categories.



November 01, 2018

Dubai - October 29, 2018: Aligned with their annual commitment to promoting the essential pink culture elements associated with Breast Cancer Awareness, Choueiri Group once again staged a very purposeful all-day donation drive within their offices in Dubai, on Wednesday, October 29, 2018.


Choueiri Group sponsors the prestigious Cannes Lions Festival for the fifth consecutive year

June 23, 2018

July 1, 2018 – Dubai, UAE: For the fifth year in a row, Choueiri Group upheld its official sponsorship of the prestigious Cannes International Festival of Creativity. This year’s 65th edition kicked off on June 18, 2018, against the backdrop of the Côte d’Azur, at the event’s traditional Palais des Festivals venue.


Pierre Choueiri Receives Honorary PhD from the Lebanese American University

June 06, 2018

On Tuesday, June 5, 2018, Mr. Pierre Choueiri delivered the main commencement address at the Lebanese American University in Byblos and was duly honored with an Honorary Doctorate degree from the University.


Choueiri Group - “Title Sponsors” of the Dubai Corporate Games for the 11th year running

March 18, 2018

March 18, 2018 – Dubai, UAE: For the 11th consecutive year, Choueiri Group featured prominently as the Title Sponsors of the Dubai Corporate Games, as the 13th edition of Dubai’s most coveted corporate sporting event rolled out over the weekend of March 16-17.