On September 15, 2022, Choueiri Group hosted an insightful and informative session focused on presenting expert views from within the swiftly evolving Cryptocurrency and Blockchain spaceThe highly anticipated session which was held between 5-6 pm began with an introductory presentation by Umair Masoon, Founder & CEO of MContent. Umair is a globally recognized marketing leader with almost two decades of cross-cultural business leadership experience. With an extensive background in Marketing & Business strategy, Digital Transformation and Innovation, Media, Entertainment and Sports Broadcasting, he is a true believer in disruption through the Blockchain & Web3.0. Umair launched MContent in July 2021, an eco-system that enables crowd funding of film production and capital-intensive content creators using Cryptocurrency and NFTs. By 5:3O pm, the presentation shifted its focus onto how MContent has introduced the world’s first tokenized and collaborative content ecosystem with the core purpose of seed funding, incubating and curating film makers and content producers around the World. This led to a live glimpse into Cineverse the Web3.0 Cinema and MContent’s first film creation, with the participating audience being treated to a full-on live Virtual Reality (VR) headset experience.