The 4th edition of the leading Out-of-Home industry meet-up took a deep dive into the most pressing topics and was aptly titled “Out of Home 2023 – Signs of Progress”. Discussions were centred around the current state of OOH in the region and what OOH means today to advertisers, along with the changing nature of OOH media as digital and mobile technology become integrated into the medium. From strategy to execution, the event also explored how to make OOH gripping and moving at all levels of the sales and marketing funnel.
With a morning filled with debates, insights, networking and breakfast, expert speakers and panelists also explored how digitalisation is affecting all aspects of outdoor advertising – from measurement to creativity. They also examined measurement, data, metrics, and transparency, while looking at the long-running ambition of industry players to form a representative body, amongst other topics.