Pierre Choueiri honored as “Advertising Person of the Year” at Dubai Lynx 2017
March 09, 2017
Receiving a prominent round of applause at last night’s Dubai Lynx Awards ceremony, the Chairman and CEO of Choueiri Group - Pierre Choueiri - was called onto the ceremonial stage to accept the “Advertising Person of the Year” award.
The glittering ceremony (which closed the 4-day festival which ran from March 5-8) was held once again at its traditional Madinat Arena, Madinat Jumeirah venue. The award, deemed to be one of the evening’s most important ones, is selected by the organizers and honors an individual who has made significant contributions to advancing the reputation and profile of the communications industry in the MENA region.
“Choueiri Group are, and have been for almost 45 years, the largest media representation entity in the Middle East and Pierre has played an integral role in driving this growth,” said Terry Savage, Chairman, Dubai Lynx. “This award recognizes and pays tribute to the work he has done to shape the advertising industry in the region and we are extremely proud to honor him.”
A short bio-film spanning Pierre Choueiri’s achievements was aired, before the prestigious award was handed over to him. The evening, which served as a premier industry gathering, witnessed a total of 29 category awards (spanning a variety of disciplines and media types) being given-out to the teams responsible for some of the most outstanding advertising and communication solutions, developed in and across the Region.
Impact BBDO Dubai was duly awarded the “Agency of the Year” award, while BBDO Worldwide won the coveted “Network of the Year” title. Choueiri Group’s Vice Chairman and CFO - Mrs. Lena Nahas - was also called upon to present the “Grand Prix For Good” award, which went to Leo Burnett Beirut.
With a life-long career dedicated to innovation within the media and advertising industry, Pierre Choueiri has succeed in carrying on the legacy and values of his late father and Choueiri Group’s founding Chairman - Antoine Choueiri - with unique distinction. Under his leadership, the Group has continued to further its position as a top-most regional player, which creates unsurpassed value for advertisers, advertising agencies and media owners alike.
In accepting the “Advertising Person of the Year” award, Mr. Choueiri expressed his gratitude to the event’s organizers, as well as all of his esteemed industry colleagues, while praising the Dubai Lynx Festival for truly “Speaking the language of creativity”.
He went on to credit his success to the trust of Choueiri Group’s media partners and client advertisers, by stating that “This accolade reflects on all of Choueiri Group, the entire team, our history and legacy, and especially the long term trust which our media partners continue to place in us”.
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