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Covid-19: Consumer Behaviour Research Insights – KSA

April 21, 2020

In under a month’s time, the COVID-19 outbreak has swiftly taken over to transform how millions of Saudi residents live out their daily routines. Powered by Choueiri Group’s Data Team, our latest report presents insightful findings into how the pandemic is impacting Arab consumers’ purchasing behavior and how the new ‘indoor living’ lifestyle is affecting their consumption of media. The survey was conducted over 2 waves, in order to track significant changes amidst the evolving COVID-19 backdrop.

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