Corporate News

Choueiri Group sponsors the prestigious Cannes Lions Festival for the fifth consecutive year

June 23, 2018

The Cannes Lions stand distinguished as the world’s largest festival and awards for the creative and marketing communications, entertainment, design and tech industries. The Festival aims to set the global agenda for creativity in marketing communications by hosting the world’s leading brands, the most creative agencies and the most innovative media owners and platforms.

With a comprehensive itinerary of specialist event-paths and expert speakers, the Festival welcomed a thriving turnout from across the globe. Exploring a variety of topics centered on how to gain a competitive advantage and growth from creativity, the Festival went on to define the creative communications agenda for the next 12 months and beyond.

This year’s installment also succeeded to reach more people in more places than ever before with the launch of the Digital Pass, which offered access to exclusive live broadcasts (direct from the Festival).

The 2018 final awards show, which has reflected the cutting edge of the creative communications industry ever since the Lions began in 1954, also evolved this year to highlight a new awards architecture. This featured the most relevant and useful benchmarks in creative excellence and demonstrated the power of creativity to change behaviors and minds. In essence, work for brands and businesses, which succeeded to drive growth, impact culture and create a fairer world.