Choueiri Group builds upon its lengthy association with the Dubai Lynx Festival for the 12th consecutive year
March 11, 2020
The Group, along with its digital media arm “Digital Media Services (DMS)” held up a strong presence at the event’s venue and together powered the event’s “Startup Hub” for the third year in a row. The agenda witnessed a series of highly attended panels, fireside chats and discussions, many of which were hosted or moderated by Choueiri Group and DMS senior team members. DMS conducted two full days of insightful workshop sessions titled “DMS Performance Day” and “DMS Content Day”. These sessions were respectively hosted on March 11th and 12th and brought together leading experts who shed light on key issues, challenges and opportunities related to research and data-driven digital advertising, as well as many central topics surrounding advertising content.
As the MENA region’s annual must-attend event for the creative communications industry, this year’s edition of the Dubai Lynx brought together top creatives, the world's best brands, fledgling start-ups and everyone in between to learn, network and celebrate creative excellence in communications. The Lynx continues to serve as a global benchmark for creative excellence and the Festival served as a thriving center for ideas and inspiration, which aimed to honor the region’s pioneers and innovators, who continue to push the boundaries for creative communications.
Closing the Festival on the evening of March 14th, the Dubai Lynx Awards ceremony placed the spotlight on celebrating the brilliant creativity that comes from the MENA region and the language of creativity. The best agencies, innovators and creatives were brought-up on stage and recognized for their efforts and contributions. Mrs. Lena Choueiri Nahas (Vice Chairman and CFO of Choueiri Group) was called up on stage during the ceremony to present the Grand Prix for Good award.
As an off-spring of the globally renowned Cannes Lion International Festival of Creativity, Dubai Lynx is part of a highly influential network. The festival and awards adhere to premium global standards and are both respected for being the most credible in the creative sphere, across the region.
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