OUR FOUNDER. OUR INSPIRATION.
It starts with one man. Antoine Choueiri’s vision for his first company remains a vivid inspiration for all of Choueiri Group. Everyday, we honor and cherish the memory of Antoine Choueiri: to some a media mogul, to others a father, a husband and a friend. And in his own words "just a man from Lebanon".
1939 - 2010
BUILDING THE FOUNDATION
In 1970, Antoine Choueiri founded Lebanon’s first media representation company, Regie Generale de Presse. Choueiri led the company through its first decade of growth.
EXPANDING THE REACH
Choueiri moved to Paris in 1978 to take advantage of the expanding geographic reach which Pan-Arab titles were experiencing. These titles were being printed in Europe and distributed all across the Middle East and North Africa.
REDEFINING THE LANDSCAPE
The second decade was characterized by major growth. In the 1980s Choueiri established a number of companies in the ever-evolving Gulf market which in time completely redefined the media representation landscape in the region.
OUTDOOR, Video & TV
In 1983 Choueiri established VideoForce followed by Arabian Outdoor in KSA and Kuwait, essentially creating the MUPI market in the respective countries. In the UAE, AMM was appointed the media representative of Abu Dhabi Television.
Expansion in Lebanon
Growth continued in the Levant with the introduction of Audio Visual Media (AVM) in 1985. Based in Lebanon, AVM served as the sales representative of the Lebanese Broadcasting Corporation (LBC). In 1986, Press Media was established representing the number one daily newspaper in Lebanon, An-Nahar as well as L’Orient Le Jour and Al Safir newspaper. In 1987 the Group's reach expanding to radio with the launch of Interadio in 1987 and exhibitions with Promofair in 1993, establishing Choueiri as the industry leader in the media market.
Shortly thereafter, in 1986, Press Media was established representing the number one daily newspaper in Lebanon, An-Nahar as well as L’Orient Le Jour, the sole Lebanese French speaking daily newspaper.
With the reach expanding to radio, with the launch of Interadio in 1987, Choueiri earned the trust of Lebanon’s major media including LBC television station in addition to An-Nahar, L’Orient Le Jour and As-Safir newspapers, becoming the industry leader in the media market.
GOLDEN ERA OF LEBANESE SPORTS
Choueiri was elected the President of the Lebanese Basketball Club “La Sagesse” in 1992. During his tenure, in what is considered to be the golden era of Lebanese sports, the club won 19 championships in 10 years. These include two-time victories at both the Asian Club Championship as well as the Arab Basketball Cup.
SATELLITE TV BROADCASTING
With a strong belief in the relevance of satellite TV broadcasting, and its impact on regional economies, Choueiri expanded AVM’s operations in 1996 creating Media Sat in Dubai to market the advertising space on LBC SAT.
Expansion in the Gulf
To ensure continued participation and contributions to the growing satellite TV broadcasting business, Choueiri signed an agreement in 1999 for the restructuring and management of KSA’s Tihama group of companies. MEMS was established to manage the print media of Tihama Group including Al Hayat newspaper and Laha magazine, as well as the print media of Dubai Media Incorporated including Al Bayan newspaper along with other titles. In 2004, MEMS was additionally appointed as the exclusive representative of Dubai TV.
LARGEST MEDIA REPRESENTATIVE
Choueiri Group grew to become the largest media representative in the Middle East in 2005, anchoring its status as the market leader in the industry, with the establishment of Arabian Media Services. AMS represents MBC Group, the leading satellite television broadcaster in the MENA region. In addition, the Group also took onboard to media platforms in Kuwait (Al Watan English Daily Newspaper) as well as Egypt, Oman and Morocco.
Shaping the Industry
In 2009, Choueiri expanded Middle East Media Services (MEMS) to include the entire suite of vehicles owned by Dubai Media Incorporated.